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Effective Date: Jan 29, 2024

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1. Introduction
At DNA 2 U, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you use our services. By accessing or using our services, you agree to the terms of this Privacy Policy.

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2. Information We Collect
We collect the following types of information:

• Personal Information: Name, contact details, date of birth, and payment details.

• Genetic and Health Information**: If you use our DNA testing services, we collect biological samples and genetic data.

• Technical Information: IP address, browser type, device details, and cookies.

• Usage Data: Information about how you interact with our website and services.

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3. How We Collect Your Information
We collect data through:

• Direct interactions (e.g., when you place an order, contact customer service, or register an account).

• Automated technologies (e.g., website cookies, analytics tracking).

• Third parties (e.g., payment processors and service providers).

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4. How We Use Your Information 
Your information is used to:

• Provide, process, and fulfill your orders.

• Conduct DNA testing and generate reports.

• Improve our services and customer experience.

• Communicate with you about updates, offers, and service changes.

• Ensure security, prevent fraud, and comply with legal obligations.

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5. Sharing and Disclosure of Information
We do not sell your personal data. However, we may share your information with:

• Service Providers**: Third-party labs, payment processors, and cloud storage providers.

• Legal Authorities**: When required by law or to protect against fraud and illegal activities.

• Business Transfers**: In case of a merger, sale, or acquisition of DNA 2 U.

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6. Data Security
We implement security measures to protect your data, including:

• Encryption of sensitive information.

• Secure data storage and restricted access.

• Compliance with applicable data protection regulations.

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7. Your Rights
Depending on your location, you may have the following rights:
- Access your data and request a copy.
- Correct inaccurate information.
- Request deletion of your personal data.
- Withdraw consent for data processing.
- Object to direct marketing communications.

To exercise these rights, please contact us at info@dna2u.biz.

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8. Cookies and Tracking Technologies
We use cookies to improve your experience. You can manage or disable cookies in your browser settings.

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9. Retention of Data 
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

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10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated Effective Date.

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11. Contact Information
For any questions or concerns about this Privacy Policy, contact us at:
Email: info@dna2u.biz  
Website:https://www.dna2u.biz/